Get RFM-segmentation
of your customer base
with conclusions and guidances
for 149 $
of your customer base
with conclusions and guidances
for 149 $
What are the benefits of RFM analysis for your company?
RFM analysis will demonstrate which customers need to be retained at the moment, whose loyalty should be maintained, and who are not worthy of the marketing efforts you put.
How we do that?
1) we will segment your customer base into 3 categories: Recency (How recently did the customer make a purchase?), Frequency (How often do they purchase), and Monetary Value (How much do they spend?)
2) next step is the building of matrix that contains 25 segments, each having a transparent name ("perspective", "in the risk zone", etc.)
As a result you get the analysis in the form of an interactive dashboard. You can choose any segment, explore the data and export customer lists as csv files.
How we do that?
1) we will segment your customer base into 3 categories: Recency (How recently did the customer make a purchase?), Frequency (How often do they purchase), and Monetary Value (How much do they spend?)
2) next step is the building of matrix that contains 25 segments, each having a transparent name ("perspective", "in the risk zone", etc.)
As a result you get the analysis in the form of an interactive dashboard. You can choose any segment, explore the data and export customer lists as csv files.
Advantages
Quickly
Analysis takes less time, because we use BI-system
Low price
The automation of segmentation process has allowed us to reduce labor costs by 4 times
Confidentially
You send files without personal data - it's just a set of numbers for us
With interpretations
Conclusions and guidances are included in price
Need only csv file
We carry out segmentation - you get an interactive dashboard based on Microsoft PowerBI
User-friendly
It is not required to be tech-savvy to understand the results of the analysis
Suitable for B2B companies, which:
Start to develop data-driven culture and are not ready to implement expensive BI-system right away
Want to explore what is going on with their customer database
Have repeated sales and the database, containing over 1000 clients, accumulated within 2-3 years
Strive to identify their best customers and retain those, who are going to leave
How we will act
1
You send data
You upload a file in xlsx or csv format
2
You make a payment
via PayPal or similar
3
We segment customers
It will take 2 days
4
We share the results
We provide the interactive dashboard based on Microsoft Power BI with detailed conclusions and guidances to follow
What data is required for RFM-analysis?
4 categories will be enough for us:
- client id
- order id
- purchase date
- revenue
No personal data is necessary
- client id
- order id
- purchase date
- revenue
No personal data is necessary
Get RFM-segmentation
Discover the importance of each client for your company
FAQ
Additional advice from the analyst can be obtained on request for a fee - just write to us to analytics@datmark.ru
RFM segmentation allows you to analyze your customers in terms of how often, how much and how recently they bought. This is one of the most accurate way to evaluate your customer base and help you to build the right customer strategy.
With RFM matrix and our recommendations you can optimize your customer strategy with different segments: improve communication, offer relevant promotions or not waste your time on retaining unpromising customers.
In order to get RFM results with new data, you need to order a segmentation analysis again. We will provide a discount for you :)
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Email
Phone
Address
Russia, Perm, Stahanovskaya street, 45 office 404